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Meta’s Threads vs. Twitter

Competition between the two tech giants is going beyond the proposed cage match between Musk and Mark Zuckerberg. With Threads’ built-in connection to Instagram, it can make it much easier to gain users within a short period of time. Though Musk changed Twitter’s cap to 10,000 posts a day for verified users, 1,000 per day for unverified and 500 for new unverified users, the move could result in the loss of subscribers — and advertisers.
However, the new Threads platform does have its detractors as well. Forrester analyst Mike Proulx asserts that Meta is taking advantage of the current wave of dissatisfaction with Twitter and that the company unsuccessfully launched and shut down Threads before.“While credit should be given to Meta’s steadfast test and learn strategy, the company doesn’t exactly have a successful track record launching standalone apps outside its core family,” Proulx said in a statement to CNET, pointing to apps like Slingshot and IGTV.Proulx added that the market is inundated with Twitter challengers such as Bluesky, Mastodon and Hive. “This only serves to fracture the Twitter alternative-seeking user base,” he said.The launch of Threads in the European Union is also reportedly delayed due to data sharing concerns between the two apps.
What is Threads by Meta?
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